Our Vision
"We will lead our industry by defining service
excellence and building unmatched customer loyalty."
Our Mission
"We will ensure a stress-free trip experience by
providing superior services that cater to our customers' needs...always
conveying the 'We Try Harder's spirit with knowledge, caring and a passion for
excellence."
Our Values
"Integrity"
We will honor all commitments to our customers, employees
and shareholders.
We will conduct business with unwavering high standards of
honesty, trust, professionalism and ethical behavior.
We will communicate openly and frequently, sharing what we
know, when we know it.
"Respect for the Individual"
We will treat each person with whom we work with respect,
professionalism and dignity.
We will communicate expectations to employees, and provide
honest and timely feedback on performance.
We will embrace a diversity of ideas, cultures, ethnicities,
and backgrounds to enhance our promise and value to customers.
We will provide career development opportunities for
employees who show initiative, and performance results to help them individually
manage their careers to maximize their potential.
"Quality"
We will place the interests of our customers first.
We will be dedicated to providing an individualized trip
experience that assures customer satisfaction and earns the unwavering loyalty
of our customers
We will ensure that the "We Try Harders"
philosophy underlies everything we do and shines through in our service to
customers.
"Teamwork"
We will work as one cohesive team from the smallest unit to
the organization as a whole.
We will develop and retain leaders who continually raise the
bar, provide direction, remove barriers and empower people to successfully
accomplish goals.
We will maintain a caring and supportive work environment
that fosters a sharing of ideas, skills and resources.
"Growth and Profitability"
We will be dedicated to continuous innovation and pursue new
ideas and opportunities to accelerate profitable growth.
We will deliver value in all we do to assure consistently
high returns to our shareholders.
We will recognize and reward excellent performance, which
drives superior results.
"Community Responsibility"
We will be active participants in our communities and
encourage employee involvement in civic and charitable activities.
We will be role model business leaders in the countries and
communities in which we operate.
We will develop and implement business practices consistent
with safeguarding the environment.